John has been delighting and antagonizing audiences for decades, mixing humor, passion, tech wisdom and epistemology.

Standing ovations ranged from key note at R.R.Donnelley National Sales Conference to a packed ballroom on Client-Server Network Architecture (can you imagine ANYONE getting a standing ‘O’ on that topic??)

2018 Keynote Comments:

“Your presentation was terrific John. Very engaging and memorable! Wish we could have had you longer. ”

“Last night I called my wife. I confessed that I might not have anything to offer today’s marketing people. This morning, you made me excited again to sell.”

“Thanks so much. You were awesome today. Really enjoyed your energy and presentation”

“Hi John! Loved your presentation and high energy today! I liked the data and real world examples. Only wish we had more time…”

“I just love your energy. Your presentation was awesome.”

“John is a very engaging speaker.  He is well prepared and experienced in explaining the challenges of marketing and showing benefits of mail.  Every point he made also included an interesting story – I kept track – he had 33 stories.  Even though he had to start several minutes late, he actually finished a couple minutes early.”
Debbie Roth, Japs-Olson


John’s writing ranges from analytical computer models to direct mail copy.

His widely acclaimed book, Spinning Straw Into Gold, A Guide to the Magic of Turning Data Into Money (2nd Edition) is now available in paperback.

He contributed the database and modeling chapters to the 7th edition of the world’s best selling direct marketing book, Bob Stone’s Successful Direct Marketing Methods.


I’ve been a Marketing Consultant for over 35 years. I think I have a gift – for spotting opportunities and helping clients do what it takes to capitalize.

I’ve been through 4 recessions. In 2002 we helped a 40+ year old company, declining for many years to grow 20% the next three years in a row. In 2008 we developed special math techniques to help weather that storm.